This is the best hair clay I've used. Holds all day!
Verified customer
Strong Hold, Matte Finish
For those who demand style without shine. Perfect for any occasion.
Shop BASED Hair ClayTrusted by thousands
Endorsed by users who value quality and consistency.
5-Star Rated
Made With Care
Science-Backed
Loved Daily
Change Your Style
Noticeable improvements in texture and hold from the first use.
First use
Instant Texture
Experience immediate texture and volume.
Week 1-2
Consistent Hold
Maintain your style throughout the day without reapplication.
Month 1
Healthier Hair
Hair looks and feels healthier with natural ingredients.
Why Choose BASED
Stay Styled, Stay Confident
Strongest Hold
Locks your style in place all day.
Matte Texture
Avoids shine for a natural look.
Natural Formula
Made with Kaolin Clay and Shea Butter.
Easy Application
Quick and effortless to style your hair.
Why BASED Outshines Others
Our formula offers unmatched hold and a natural matte finish.
| BASED Hair Clay | Others | |
|---|---|---|
| Strong Hold | ||
| Matte Finish | ||
| Natural Ingredients | ||
| Easy Washout | ||
| Subtle Scent | ||
| Made in USA |
4.8/5 from happy customers
What customers say
Love the matte finish and natural scent. Perfect for daily use.
Verified customer
Great texture and easy to apply. Highly recommend!
Verified customer
Finally, a product that keeps my hair styled without shine.
Verified customer
Impressed with the hold and how easily it washes out.
Verified customer
FAQs
Common questions
How long does the hold last?
The hold lasts all day under normal conditions.
Is it suitable for curly hair?
It works best for straight to wavy hair, 2-8 inches long.
Does it work for short hair?
Yes, it provides excellent hold for short to medium length hair.
Is it safe for daily use?
Yes, the natural ingredients make it safe for daily use.